Benjamin Edwards

Shopify, ecommerce and development consultancy.

I've sat where you're sitting. Fifteen years running technology for retailers. Now I do the same work directly for founders and CMOs, on the changes that move the numbers.

  • 1% to 55% of group turnover, direct channel, World of Books
  • £0 to £1.5m turnover in two years, Audio Trader
  • £100k to £4.7m direct sales a month, World of Books
  • 15 min to 15s to value a piece of gear, Audio Trader
  • 36,000 listings moved in 15 days, Rendezvous Cinema

What I can help with

How to get started

  1. 1

    A conversation

    No pitch, no deck. Twenty minutes, no charge, and I ask what's actually going wrong.

  2. 2

    A straight answer

    Whether it's worth doing, and whether I'm the right person for it. If I'm not, I usually know who is.

  3. 3

    You know what you're paying for

    If it goes ahead, I look at the numbers before I have a view on the fix. Scope and a price, agreed before anything starts.

Book a call

Or email me the detail and you will get a reply the same day.

Case studies

  • World of Books

    1% to 55% of turnover

    Replatformed to headless in 3 months, then scaled the direct channel.

  • Audio Trader

    £1.5m turnover in 2 years

    Built the pricing platform that made the technology scalable from day one.

  • Andertons Music Co

    Organic traffic held at launch

    Moved a major music retailer off IBM WebSphere without losing search traffic.

  • Monk

    Live on iOS and Android

    An app on both stores from November 2024, with 40+ wearables connected.

  • Rendezvous Cinema

    36,000 listings in 15 days

    Replaced the eBay publisher two days before the old one switched off.

See the case studies

What clients say

Why founders and directors work with me

I've been the client. I know where these projects usually go wrong, because I've been on the receiving end of it.

  • You explain the business, and the developers build something else.

    I turn what the business needs into a brief developers can build from, and I check the work against it.

  • You can't tell whether a quote is fair.

    I tell you what's missing, what's padded and what's genuinely hard. I take no commission from any platform, agency or app.

  • The person who sold you the project is not the person doing it.

    You deal with me from the first call to handover. I scope the work and I do it.

More about how I work

Twenty minutes, no charge, a straight answer.

On whether this is work I am the right person for. If it is not, I usually know who is.