Builds, replatforms and ongoing support for stores that have outgrown a template and cannot afford a bad migration.
Most stores that come to me are not broken. They are slow, over-extended with apps nobody can account for, and held together by one person who is tired of it.
The work starts with evidence. What the store actually costs to run, where customers actually drop out, and which of those is worth fixing first.
You deal with me throughout. There is no account manager, and the person who scopes the work is the person who does it.
If you are turning over under £250k, a Shopify partner agency on a fixed template will serve you better and cost less. Say so on the call and I will point you at one.
Analytics, server logs, app spend and the checkout funnel, before any opinion about the design. Most of the value in the first fortnight is finding out which assumption is wrong.
A number, agreed in writing, that the work is measured against. Conversion rate, page load, hours saved a week. If a change cannot be tied to one of those, it is not in scope.
Work ships in pieces that stand on their own, so the project can pause at the end of any stage without leaving the store half-migrated.
Migrations run when your customers are not buying, with a rollback plan written and agreed before anything moves. The plan usually goes unused, which is the point.
Documentation your next developer can read and training for the people using it daily. You should not need me on a retainer unless you want one.
For owners who suspect the store is underperforming but want evidence before committing.
For brands launching on Shopify or outgrowing a template site.
For retailers moving to Shopify from Magento, WooCommerce or a legacy stack.
For stores that need maintenance plus development from someone who answers.
Pricing is bespoke to scope. Figures are a starting point, confirmed in writing before work starts.
Twenty minutes, no charge. Or email the detail and you will get a reply the same day.
He understands the business, he understands how to communicate the business needs to the development team, and is able to analyse and understand issues, bottlenecks and future problems. He has high standards and makes sure nothing is getting done without meeting those standards.
One published engagement, with the figures attached.
A specialist retailer of original cinema posters and physical media, with 36,000 live eBay listings routed through a third-party publisher that announced it was closing. I built Overlook, the inventory and listing system that took over publishing and order routing, and landed the switch two days before the deadline.