Store audit
From £1,500
1 to 2 weeks
For owners who suspect the store is underperforming but want evidence before committing.
- Full technical and conversion review
- SEO and speed baseline
- Prioritised fix list with effort estimates
Shopify development for growing retailers
New stores, replatforms and ongoing support, from someone who has run ecommerce at scale.
36,000 listings moved to a new eBay publisher in 15 days, for Rendezvous Cinema
What I do
Most stores that come to me are not broken. They are slow, carrying apps nobody can account for, and held together by one person who is tired of it.
I start with evidence: what the store costs to run, where customers drop out, and which of those is worth fixing first.
You deal with me throughout. There is no account manager, and the person who scopes the work is the person who does it.
How I work
If you are turning over under £250k, a Shopify partner agency on a fixed template will serve you better and cost less. Say so on the call and I will point you at one.
- 1
Look at the evidence first
Analytics, server logs, app spend and the checkout funnel, before any opinion about the design. Most of the value in the first fortnight is finding out which assumption is wrong.
- 2
Agree what success is worth
A number, agreed in writing, that the work is measured against. Conversion rate, page load, hours saved a week. If a change cannot be tied to one of those, it is not in scope.
- 3
Build in stages you can stop
Work ships in pieces that stand on their own, so the project can pause at the end of any stage without leaving the store half-migrated.
- 4
Cutover around trading
Migrations run when your customers are not buying, with a rollback plan written and agreed before anything moves.
- 5
Hand it over properly
Documentation your next developer can read and training for the people using it daily. You should not need me on a retainer unless you want one.
Shopify development packages
Store build
From £4,000
4 to 8 weeks
For brands launching on Shopify or outgrowing a template site.
- Theme built to the brand, not a preset
- Apps and integrations kept to what earns a place
- Analytics and SEO wired in from day one
Replatform
From £12,000
6 to 12 weeks
For retailers moving to Shopify from Magento, WooCommerce or a legacy stack.
- Data, SEO equity and integrations migrated intact
- Cutover planned around trading, not around the project
- Rollback plan written before anything moves
Ongoing SLA
From £950 a month
Rolling monthly
For stores that need maintenance plus development from someone who answers.
- Monitoring, updates and fixes under agreed response times
- A development day allowance each month
- Direct line to the person doing the work
Pricing is bespoke to scope. Figures are a starting point, confirmed in writing before work starts.
How to get started
- 1
A conversation
No pitch, no deck. Twenty minutes, no charge, and I ask what's actually going wrong.
- 2
A straight answer
Whether it's worth doing, and whether I'm the right person for it. If I'm not, I usually know who is.
- 3
You know what you're paying for
If it goes ahead, I look at the numbers before I have a view on the fix. Scope and a price, agreed before anything starts.
Book a call
Or email me the detail and you will get a reply the same day.
Zsolt Janos Head of Development, World of Books Read the testimonials “He understands the business, he understands how to communicate the business needs to the development team.”
Shopify development case studies
36,000 listings in 15 days 2024 to present
Replaced the eBay publisher behind 36,000 live listings in 15 days, before the old one switched off
A specialist retailer of original cinema posters and physical media, with 36,000 live eBay listings routed through a third-party publisher that announced it was closing. I built Overlook, the inventory and listing system that took over publishing and order routing, and landed the switch two days before the deadline.
Twenty minutes, no charge, a straight answer.
Tell me what is going on and I will tell you whether it is worth fixing, and whether I am the right person to fix it.